Run by founder Maxine Ismail, with over 25 years of experience, Mima Consultancy offers a fresh approach to fashion and wellness.
On a mission to entwine work and wellness.
.png)
Get to know the face behind Mima

Maxine Ashby
Founder & Owner
- As a working mum, the juggle struggle is real
- I have learn tips and tricks on how to manage daily family life whilst looking after everyone else, and looking after myself
What areas do I specialise in?


Fashion / Retail Consultancy
With over 25 years in the fashion industry, I have worked with an array of brands ranging from high-end small boutiques to larger blue-chip retail giants.
During this time, I have developed a strong network within the industry. I am particularly passionate about delivering robust brand strategies and business plans to maximise growth and protect profit and margin, I have done this whilst maintaining a motivated and well-developed team.
Holistic Wellbeing
I discovered the world of well-being while on a career break having my son and wish I had known earlier in my career how important this was for mind, body and soul.
Now I am setting out to help others who are in a similar position, facing burnout or who just want to take the next steps on their wellness journey. My specialist subject is gut health and how this affects every aspect of your being.
How do I start?
Each individual is on a different journey and has specific needs, therefore I tailor and craft my advice and plans to you, depending on your goals and desires.
Please send an email to Maxine@mimaconsultancy.com and include what you want to achieve and I will get in touch with a tailored plan.
What do my clients have to say?
Kathy Barrett, Head of E-Commerce at Lusso
Maxine has been a great sounding board for me on my wellness journey. She listens and is keen to understand, to help find the right lifestyle choices that suit my body and mind. I would recommend speaking with Maxine if you need advice or just need someone with a positive mindset to chat with.
Name, job title and company name
Review content to go here. Review content to go here. Review content to go here. Review content to go here. Review content to go here. Review content to go here. Review content to go here. Review content to go here. Review content to go here. Review content to go here. Review content to go here.
Name, job title and company name
Review content to go here. Review content to go here. Review content to go here. Review content to go here. Review content to go here. Review content to go here.
Name, job title and company name
Review content to go here. Review content to go here. Review content to go here. Review content to go here. Review content to go here. Review content to go here.
Name, job title and company name
Review content to go here. Review content to go here. Review content to go here. Review content to go here. Review content to go here. Review content to go here.